Category: Nokia Asha

Nokia introduces the Nokia Asha 501

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Nokia Asha 501 and Asha platform reinvent the affordable smartphone category

New Delhi, India and Espoo, Finland – Nokia today unveiled the first of a new family of Asha smartphones with the introduction of theNokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.

Standout design, innovative user interface

The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.

The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.

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Smarter and more personal Internet experiences

The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.

“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”

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Asha platform for next-generation family of devices

The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.

The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.

Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.

“The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”

Facebook and global operators to support Nokia Asha 501 with free data plans

The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.

“We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities,” said Marco Quatorze, Value Added Services Director for America Movil.

A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. “The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people,” said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. “We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers.”

The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.

Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: “The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We’re already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience.”

Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.

“This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges,” said Vaughn Smith, VP mobile partnerships, Facebook. “Working in close partnership with Nokia and global operators made this offer possible and we’re excited to help connect the world on Facebook.”

MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. “We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets,” says Pieter Verkade, group chief commercial officer at MTN.

Product specifications and availability

The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
- Dimensions:  99.2 x 58 x 12.1 mm; 98 grams
- Camera: 3.2 MP
- Single SIM standby time: up to 48 days***
- Dual SIM standby time: up to 26 days***
- Talk time: up to 17 hours
- Additional memory of 4GB (card included in box), expandable up to 32GB
- Forty free EA Games worth €75 downloadable from Nokia Store
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
- Suggested pricing is 99 USD before taxes and subsidies.

Read more about the Nokia Asha 501 on Nokia Conversations: http://conversations.nokia.com/?p=120951.

* when using the single SIM model
**Under test conditions; actual results may vary, depending on use.
** *Time implementation differs by country

About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.

Nokia introduces the Nokia Asha 210, the most social Asha yet

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A fast and responsive QWERTY phone with the world’s first WhatsApp button

Espoo, Finland – Nokia today unveiled the latest device in its Asha family, designed to offer consumers more social experiences at an affordable price. The Nokia Asha 210, available in Single- or Easy Swap Dual-SIM variants, features a distinctly Nokia design and smart imaging that sets it apart from the crowd. It supports Wi-Fi to help people enjoy more of the Internet for less and is the world’s first phone to have a dedicated WhatsApp button.

Your social life at your fingertips

The Nokia Asha 210 has a QWERTY keyboard and a dedicated WhatsApp
button for fast access to instant messaging. To celebrate the Nokia and WhatsApp partnership, WhatsApp is offering their service for free on all Nokia Asha 210 devices with the WhatsApp button for their lifespan. Combined with Facebook, Twitter and support for popular email accounts such as Gmail, the Nokia Asha 210 is designed to ensure that people are never more than a few clicks away from their friends and family.

Capture and share great images every time

The Nokia Asha 210 comes with a 2MP camera that can be accessed through a dedicated hardkey even when the keypad is locked. The smart camera also offers a choice of image capture, editing and sharing options, including:

Self-portrait - for perfectly centred self portraits, even without a front-facing camera. The built-in voice guides the user to ensure they are in the frame, before taking the shot.
Fast editing of images directly from the camera app and easy sharing of images to social networks.

People can also share photos and other content quickly by using Nokia’s innovative Slam feature, which comes built-into the Nokia Asha 210. It works by enabling the transfer of content such as images or videos to another Bluetooth-enabled phone without the need to pair devices.

“The Nokia Asha 210 really stands out giving super-social consumers new ways to express their personalities through design, colour and innovations like the world’s first WhatsApp button,” explains Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”

“We are focused on delivering the best WhatsApp experience to as many people as possible,” said Brian Acton, Co-Founder of WhatsApp Inc. “We are very excited about our partnership with Nokia Asha complementing our strategy of giving people around the world an easy experience when keeping in touch with their friends.”

The new device also takes full advantage of the Nokia Xpress Browser which uses Nokia’s cloud technology to reduce data consumption by up to 90 percent, helping people enjoy more affordable Internet access. The Nokia Asha 210 also features Nokia Nearby, a web app that lets people discover points of interest such as restaurants, shopping and ATM machines close to their location.

Other key features for Nokia Asha 210 include:
- Social phonebook integration with the ability to launch WhatsApp direct from contact cards in the Phonebook
- Preloaded YouTube launcher for direct video streaming
- Chat screen notifications that keep users up-to-date on new conversations
- Single-SIM and Dual-SIM models featuring Nokia’s exclusive EasySwap technology that enables consumers to change SIM cards without having to turn off the device
- WiFi On/Off control button
- Nokia’s renowned long battery life: up to 46 days with Single-SIM and up to 24 days with Dual-SIM

The Nokia Asha 210 is available in yellow, cyan, black, magenta, and white. The estimated retail price for the Nokia Asha 210 is around 72 USD and it is expected to start shipping in the second quarter of 2013.

Read more about the Nokia Asha 210 on Nokia Conversations: http://conversations.nokia.com/?p=118710.

About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit  http://www.nokia.com/about-nokia.

What is Nokia announcing on Wednesday morning?

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On Wednesday morning at 7am GMT we will be announcing something new, followed by a Q&A session with Neil Broadley from our Mobile Phones team and a special guest. An upcoming phone with a physical QWERTY keyboard. Is it a Lumia or an Asha? Let us know your thoughts in the below poll.

It would be interesting to see a QWERTY Nokia Lumia…

Nokia Asha 310 – Ready for everything with Easy Swap Dual SIM and Wi-Fi

Nokia Asha 310 smartphone is all about doing more. Up to 3 times more internet browsing on your existing data bundle, thanks to data compression from the cloud-powered Xpress Browser. More time with your friends on Facebook, Twitter and eBuddy. More of the world outdoors with Nokia Maps, pre-loaded to save data, enabling you to get from A to B and discover nearby points of interest. And more fun, thanks to YouTube, Redbull and 40 free EA games including best-sellers like FIFA, Tetris and Need for Speed.

Nokia Asha 310 debuts with Dual SIM and Wi-Fi

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Dubai, UAE, 12 February 2013 –  Nokia today announced the Nokia Asha 310, a new Dual SIM smartphone with Wi-Fi support to help people get more out of the Internet, for less. The powerful combination of Dual SIM plus Wi-Fi in the same device, a first for Nokia smartphones, gives consumers the best of both worlds by offering the flexibility to enjoy more mobile experiences while managing their costs. The Nokia Asha 310 also comes packed with great apps and games that are the hallmark of the Nokia Asha range.

Swap SIM cards to suit your lifestyle

With Nokia’s built-in Easy Swap Dual SIM technology, consumers can use the external slot on the Nokia Asha 310 to insert a secondary SIM card, while keeping their principal SIM card in place behind the battery. The Nokia Asha 310 puts the user in control, with the ability to shift between SIM cards for personal or work use without turning off the phone. They can also swap SIM cards while on-the-go, to get the best available tariffs when commuting. Nokia Easy Swap Dual SIM makes it possible to assign and store unique profiles for up to five SIM cards. Users can designate SIM cards for text, voice and data and switch between them at their convenience.

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Freedom to do more online with Wi-Fi

The addition of Wi-Fi in the Nokia Asha 310 gives users a fast and easy way to enjoy more online, including streaming videos from YouTube or downloading the 40 free EA Games from Nokia Store. The ability to connect to free Wi-Fi hotspots whether at home or on the go means users aren’t constrained by their data plan.

The Nokia Asha 310 comes pre-loaded with Nokia Xpress Browser, which delivers a fast and fluid browsing experience and support for thousands of web apps. Nokia Xpress Browser compresses Internet data by up to 90%, saving consumers money.

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The new Nokia Asha 310 with Wi-Fi allows users to experience a wide range of mobile Internet experiences right out-of-the box or within easy reach by visiting Nokia Store:

 Socialise

•           Connect to social networks through the pre-loaded Facebook and Twitter apps

•           Chat 24/7 with friends online and get push notifications using eBuddy instant messaging

•           Use popular email services, including Yahoo!, Gmail and more

 Discover

•           A  rich and reliable mapping experience with the pre-loaded Nokia Maps, which works both online and offline

•           More places of interest using the Nokia Nearby web app, then share your plans with friends on Facebook

•           More apps, like Foursquare from Nokia Store, which has over 125,000 content items for Series 40 devices including Asha smartphones

 Enjoy

•           The freedom to stream great video content on YouTube

•           A gift of 40 free EA games that are available to download individually from Nokia Store

•           Adventure, sporting and lifestyle content from the exclusive-to-Nokia World of RedBull app, also available from Nokia Store

 “The Nokia Asha 310 further strengthens Nokia’s portfolio of Asha devices. Nokia’s Asha range now comprises 15 models which succeed in bringing smartphone features like Wi-Fi, video streaming, social, fast mobile browsing, apps and games at competitive price points,” said Neil Shah, senior analyst, Strategy Analytics.

 “The Nokia Asha 310 is the first-ever Nokia smartphone to offer both Easy Swap Dual SIM and Wi-Fi in the same device. It gives consumers the best of both worlds, allowing them to separate work and play, or speak with friends on other mobile networks more affordably,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The addition of Wi-Fi support gives users the freedom to enjoy much more of the Internet compared to competitive devices at this price point.”

The newest addition to the Asha Touch family of smartphones, the Nokia Asha 310 features a 3” scratch-proof, capacitive touchscreen that complements the sophisticated design. It features a 2 megapixel camera and comes with a 4GB memory card included, with support for a further 32GB of external memory.

The Nokia Asha 310 will be available to purchase in Asia, India, the Middle East, Africa and Brazil starting Q1 2013. Suggested pricing is 102 USD before taxes and subsidies. Available colors include black, white and golden light.

Asha 310 Device images are available at Nokia.com/press.

About Nokia

At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. This Nokia press release and other news are available athttp://press.nokia.com.