I think that this move makes perfect sense and while Microsoft has a very robust operating system that has proved it self as one of the best and faster growing OS in the market today. If you compare the price of a current Nokia X device and a current Lumia devices it makes perfect sense to ditch the Android platform and all the headaches that comes with it and keep working on the Windows Phone platform. eg. Nokia XL is about the same price of the recently released Lumia 630.
Check out below the email form Stephen Elop to employees.
Stephen Elop’s email to employees
July 17, 2014
Microsoft’s strategy is focused on productivity and our desire to help people “do more.” As the Microsoft Devices Group, our role is to light up this strategy for people. We are the team creating the hardware that showcases the finest of Microsoft’s digital work and digital life experiences, and we will be the confluence of the best of Microsoft’s applications, operating systems and cloud services.
To align with Microsoft’s strategy, we plan to focus our efforts. Given the wide range of device experiences, we must concentrate on the areas where we can add the most value. The roots of this company and our future are in productivity and helping people get things done. Our fundamental focus – for phones, Surface, for meetings with devices like PPI, Xbox hardware and new areas of innovation — is to build on that strength. While our direction in the majority of our teams is largely unchanging, we have had an opportunity to plan carefully about the alignment of phones within Microsoft as the transferring Nokia team continues with its integration process.
It is particularly important to recognize that the role of phones within Microsoft is different than it was within Nokia. Whereas the hardware business of phones within Nokia was an end unto itself, within Microsoft all our devices are intended to embody the finest of Microsoft’s digital work and digital life experiences, while accruing value to Microsoft’s overall strategy. Our device strategy must reflect Microsoft’s strategy and must be accomplished within an appropriate financial envelope. Therefore, we plan to make some changes.
We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.
To win in the higher price segments, we will focus on delivering great breakthrough products in alignment with major milestones ahead from both the Windows team and the Applications and Services Group. We will ensure that the very best experiences and scenarios from across the company will be showcased on our products. We plan to take advantage of innovation from the Windows team, like Universal Windows Apps, to continue to enrich the Windows application ecosystem. And in the very lowest price ranges, we plan to run our first phones business for maximum efficiency with a smaller team.
We expect these changes to have an impact to our team structure. With our focus, we plan to consolidate the former Smart Devices and Mobile Phones business units into one phone business unit that is responsible for all of our phone efforts. Under the plan, the phone business unit will be led by Jo Harlow with key members from both the Smart Devices and Mobile Phones teams in the management team. This team will be responsible for the success of our Lumia products, the transition of select future Nokia X products to Lumia and for the ongoing operation of the first phone business.
As part of the effort, we plan to select the appropriate business model approach for our sales markets while continuing to offer our products in all markets with a strong focus on maintaining business continuity. We will determine each market approach based on local market dynamics, our ability to profitably deliver local variants, current Lumia momentum and the strategic importance of the market to Microsoft. This will all be balanced with our overall capability to invest.
Our phone engineering efforts are expected to be concentrated in Salo, Finland (for future, high-end Lumia products) and Tampere, Finland (for more affordable devices). We plan to develop the supporting technologies in both locations. We plan to ramp down engineering work in Oulu. While we plan to reduce the engineering in Beijing and San Diego, both sites will continue to have supporting roles, including affordable devices in Beijing and supporting specific US requirements in San Diego. Espoo and Lund are planned to continue to be focused on application software development.
We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities. We expect to focus phone production mainly in Hanoi, with some production to continue in Beijing and Dongguan. We plan to shift other Microsoft manufacturing and repair operations to Manaus and Reynosa respectively, and start a phased exit from Komaron, Hungary.
In short, we will focus on driving Lumia volume in the areas where we are already successful today in order to make the market for Windows Phone. With more speed, we will build on our success in the affordable smartphone space with new products offering more differentiation. We’ll focus on acquiring new customers in the markets where Microsoft’s services and products are most concentrated. And, we’ll continue building momentum around applications.
We plan that this would result in an estimated reduction of 12,500 factory direct and professional employees over the next year. These decisions are difficult for the team, and we plan to support departing team members with severance benefits.
More broadly across the Devices team, we will continue our efforts to bring iconic tablets to market in ways that complement our OEM partners, power the next generation of meetings & collaboration devices and thoughtfully expand Windows with new interaction models. With a set of changes already implemented earlier this year in these teams, this means there will be limited change for the Surface, Xbox hardware, PPI/meetings or next generation teams.
We recognize these planned changes are broad and have very difficult implications for many of our team members. We will work to provide as much clarity and information as possible. Today and over the coming weeks leaders across the organization will hold town halls, host information sharing sessions and provide more details on the intranet.
The team transferring from Nokia and the teams that have been part of Microsoft have each experienced a number of remarkable changes these last few years. We operate in a competitive industry that moves rapidly, and change is necessary. As difficult as some of our changes are today, this direction deliberately aligns our work with the cross company efforts that Satya has described in his recent emails. Collectively, the clarity, focus and alignment across the company, and the opportunity to deliver the results of that work into the hands of people, will allow us to increase our success in the future.
I was recently contacted by Nokia Conversations to discuss the launch of The Nokia X Blog. Below is the link to the post. I thank Nokia Conversations and the Connects team for their support. I am very excited about the Nokia X, I would love to hear your thoughts about the Nokia X in the comments below.
I would like to formally announce the launch of The Nokia X Blog http://www.thenokiaxblog.com. The Nokia X Blog, a new blog that talks about the Nokia X platform. Nokia recently introduced a new platform to the market called the Nokia X, it was a very bold move by Nokia to adopt the Android OS and build on top of it Microsoft Services. As an add-on to The Lumia Blog, I have decided to create a separate blog to cover news and reviews of the Nokia X platform. I thank you for visiting this blog and would like to always hear from you.
28 May 2014, Manama, Bahrain: Microsoft Devices has today announced the local availability of Nokia XL, part of the new Nokia X family of affordable smartphones that run Android™ apps. The new device combines the world of Android apps, with Nokia’s signature experience and the most popular Microsoft services.
Nokia XL: big, bold and beautiful
The Nokia XL is the premium offering in the Nokia X family. Boasting a 5” display, 5MP rear-facing autofocus camera with flash, and 2MP front-facing camera, it is the ultimate choice for big-screen entertainment. The Nokia XL features the same performance boost as the Nokia X+ but on a larger format. People can also take advantage of the larger screen size, front- and rear-facing cameras to get the most out Skype video calls and video apps like Vine.
The Nokia XL also features the popular Fastlane, a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the home-screen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly.
“Today’s smartphone users demand handsets and services that can respond to their everyday lifestyle requirements and keep with up their social and entertainment needs. Consequently, mobile applications are an essential element for mobile users whose handsets are more than just a phone, they are a lifestyle accessory,” commented Vithesh Reddy, General Manager Lower Gulf, Microsoft Mobile Devices.
Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free* music streaming and downloadable playlists. The Nokia XL is also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive.
Product specifications and availability
The dual SIM Nokia XL is available at all leading electronic outlets for the price of BD 61/-.
The Nokia X, Nokia X+ and Nokia XL are priced to capture the fast-growing affordable smartphone market and provide an on-ramp to Lumia and Microsoft services like Skype, OneDrive and outlook.com.
- The Nokia Asha 230 is Nokia’s most affordable full-touch Asha device to date, priced at BD 23
- The Nokia 220 is an Internet-ready mobile phone with social apps, priced at only BD 16
Manama, Bahrain – 24 March 2014 – Today Nokia and Intercol, the distributor for Nokia in Bahrain, showcased five new affordable handsets in Bahrain. Senior Nokia representative reiterated its commitment to connecting the next billion to the Internet by introducing Nokia X, a family of smartphones that run Android™ apps, Microsoft services and signature Nokia experiences, to the Bahraini market.
Vithesh Reddy, General Manager, Nokia Lower Gulf, commented: “Nokia has connected billions of people around the world, and we have demonstrated how our portfolio is designed to connect the next billion people to great experiences. The Nokia X family boasts Nokia’s iconic, high quality hardware design in a range of vibrant colours. Nokia X also brings the best of Nokia signature services such as HERE mapping, as well as great Microsoft services such as OneDrive and access to the world of Android apps.
Dinesh Ramankutty, General Manager, Intercol comments; “Nokia’s increasing portfolio and large number of apps will help in meeting the growing demand for new technology and innovation from consumers in Bahrain. The introduction of the Nokia X family in Bahrain will give consumers more reasons to consider Nokia due to its sleek design and unique offering.
Nokia X family delivers the best of all worlds
The Nokia X family features Nokia’s renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family. All devices come with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free HERE Maps, with true offline maps and integrated turn-by-turn navigation. All devices are also pre-loaded with a variety of third-party apps and games.
The first device, the Nokia X, comes with a 4” IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and X+ will be available in bright green, bright red, cyan, yellow, black and white . The third family member, the Nokia XL, boasts a 5” display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon™ dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X is available now, is priced at BD 46 and The Nokia X+ and Nokia XL will be available in Q2.
Beautifully crafted phones for the “mobile first” generation: Nokia Asha 230 and Nokia 220
Adding to the popular Asha range of devices, the Nokia Asha 230 is the ideal introduction to full-touch mobile phones. The Nokia Asha 230 includes all the benefits of the Asha Platform, including Fastlane and access to popular social apps like Line, WeChat and WhatsApp. One swipe up from the lockscreen activates the Nokia Asha 230’s camera, and one touch enables people to share images to their favourite social network. With a forthcoming software update, the Nokia Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive, and the option to automatically back up photos to the cloud.
Nokia also introduced its lowest-priced, data-enabled phone: the beautifully designed Nokia 220, which makes the mobile Internet accessible to more people around the world. With its 2.4” colour screen, dust- and splash-proof keypad, the Nokia 220 is a well-crafted choice for people experiencing mobility and the Internet for the first time, with Facebook and Twitter pre-loaded and Bing as the default search engine in the pre-loaded Nokia Xpress browser.
Retail price for the Nokia 220 start at BD 16 and the Nokia Asha 230, the most affordable Asha touch device ever is priced at BD 23. Both products are available in single and Dual SIM variants and are available now in Intercol and all leading electronic outlets in Bahrain.
Nokia will be holding a press conference in Bahrain on Monday to launch the Nokia X, I believe this launch will be simultaneous across the GCC. The Nokia X is already exceeding expectations and it will be a great opportunity to see the device and see what Nokia has in store for us. The Lumia Blog will be covering the event and we will bring you the latest news and our thoughts about the Nokia X Family.
Stay tuned on Monday for the Nokia X Press Event.
Welcome to the Fastlane! http://www.nokia.com/go